What is the purpose of the Events Strategy and Action Plan

    The Events Strategy and Action Plan 2020 – 2024 provides a five-year framework and a strategic approach to the development, acquisition and investment in events in the Wagga Wagga Local Government Area. This strategy will position Wagga Wagga as a leading regional events destination that offers a diverse, vibrant and inclusive calendar of events that generate positive economic, cultural, social and environmental outcomes for the city.

    The strategy supports the vision for Wagga Wagga in its growth to a city of 100,000 by 2038 and is the first strategy of its kind for Wagga Wagga City Council. It aligns with significant local, regional and state-based strategies and plans such as the NSW Government State-wide Destination Management Plan 2019 and the Riverina Murray Destination Management Plan 2018.

    The key goals outlined in this strategy are influenced by the four guiding principles identified in Council’s Community Strategic Plan (CSP); thriving, innovative, connected and inclusive. There are three over-arching goals within this document and they are centred around lifestyle and legacy, growing destination reputation and generating economic impact.


    Why does Council need an Events Strategy and Action Plan?

    Council plays a diverse role and function in events from the co-ordination and delivery of community, cultural, sporting events and public programs through to the funding, promotion and support of the many community events occurring in our city. The Strategy defines Council’s role and function, the framework around event attraction, support and evaluation along with setting the parameters around Council’s support for events.

    Should we expect big changes to the kinds of events Council organises or supports across the city?

    Community feedback is essential for Council to develop a Strategy that meets community aspirations as outlined in the Community Strategic Plan. Any feedback received will be analysed and incorporated into the final documents.  The consultation and resulting Strategy will ensure that events in our local government area embody social, economic and environmental principles to create a vibrant and socially cohesive place to live and work.

    How are we engaging with the community?

    An extensive process of community consultation and engagement will occur over the next month to ensure that residents, businesses and visitors can all have their say on the Events Strategy. This will include surveys with residents as well as one on one interviews with event organisers, tourism operators, event suppliers, sporting groups and community service organisations. The feedback will help inform and further guide the development of the Strategy.